MTV WEBSITE ANALYSIS

Running Head: MTV WEBSITE ANALYSIS

Analyzing MTV website in terms of its aesthetics, usability, overall design, and the application of Krug’s five rules

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Aesthetics, layout, and overall design

1. Over the decade we have seen the introduction of HCI (Human-Computer Interface) that has created awareness regarding the aesthetics of a website (Theuma, 2007, 5). In older world the aesthetics meant how the buildings, artifacts, and craftsmanship were attractive. However, in the age of information technology, the aesthetics is also attached to the website as well. The website has now become a platform for the companies to reach their customers without having the hindrance of boundary. One such website is of the MTV (www.mtv.com)
2. The first impression of a website is essential. It depicts how the web user assumes the working of the company (themua, 2007, 10). If the website is appealing then it is though that the company is exceptional too. We would be analyzing the website of MTV not only in terms of aesthetics, but also in terms of layout, overall design, colors, fonts, backgrounds, suitability for the brand’s image, use of graphics and white space.
3. As soon as the website is opened, a dialog appears that guides about the two types of MTV website available. The first impression formed regarding MTV is that the website mostly deals in pictorial representation. As it is targeted towards the younger generation, the heavy usage of pictures makes it quite attractive and suits the teenagers’ understanding.
4. The website cannot be regarded as truly aesthetic as it is more lively rather than an abstract theme. Aesthetic experience should be separated from usability. Aesthetic experience is what the visitor feels about the website and it is difficult to quantify. MTV is average in aesthetic.
5. The website is very rich. It has a huge amount of data, represented by pictorial form rather than text. The layout of the website is excellent too. All the sections are clearly identifiable having all their options at their correct place. The overall design of the website is good too. If we look at the website from the perspective of elder, we would find the overall design of the website as very dull or may be confusing. But if we look at the overall design from the viewpoint of a teenager or youngster, we would find it very interesting as there are a lot of pictures of the celebrities, programs, and a lot of information regarding the industry that can be accessed by us.
6. The color combination is quite fascinating too. The starting of the website has a background of black color. The middle portion of the website has the background color of white with brown and green colors for borders and text. The end of the website is again black. This helps in differentiating the three major portions of website as the starting, middle, ending.
7. The website is exactly suiting the image of the brand. MTV is all about youngster and teenagers, and who are in their early 20s too. The website, in my opinion, presents a partial funky look. If any one wants to see how a complete funky site targeted for teenagers looks like then he or she can visit the website of Djuice, a telecommunication website of Pakistan (http://www.djuice.com/).
8. Website of MTV has effectively used the graphics. The very first page of the website displays all the updates in graphical forms. This is very effective as the website clearly targets the perception of the youngster and positions itself as a truly interactive website. The white space is utilized effectively too.

Krug's five rules for "billboard design"

1. The author of Don’t make me think: A common sense approach to web usability, Steve Krug, is regarded as the best consultant who has ever worked with the circle.com, excite@home, barnesandnoble.com, netscape, and Apple. His experience in the website development has made him the guru of designing website with a common sense (managementconsultingnews, n.d, 1). Krug identifies a website as a billboard in his work “Don’t make me think”, and states that the web page should be considered as a billboard on a internet highway on which the web users are passing at a speed of more than 60 miles an hour.
2. According to Darren (2010), the first thing to keep in mind is the target audience. MTV is very good as it has provided a very lively website by pictorial representations that appeal to the youngsters (1). Secondly, 3 basic questions need to be answered by the website. The first is to answer the user as to where he is standing. This can show by highlighting the option he or she is on. This is not fulfilled by MTV. Buy.com explains it much better

3. The second question is that whether or not the website is explaining what it is made for. MTV is successful by explaining what it has been created for. It is created for providing information to the users and supports it by pictures.
4. The last question is to tell the audience why he or she should do on the website. MTV does it best by stating various options of movies, videos, music. All the options are stated on the top side of the website.

5. Thirdly, the website should be constructed so that visitor is not confused. Krug states that the website should be intuitive. MTV is so rich that the user visiting the website for the first time would be confused as to where the required options are. But the frequent user would find their options easily.
6. Fourthly, the website should be designed by keeping the customers in point of view. MTV on one hand states that the website is for youngster and teenagers too but has also added certain adult contents that need to be 18 or 21+. Dating sites are best at creating a website rendering the true feelings of single men and women.
7. Lastly, stick to the conventions. People may not prefer new navigational options, etc. MTV is following the conventions by providing its logo and the main options on the top bar. The essence of Krug’s five rules is that even minor ambiguities can raise confusions in the mind of the visitors. The ambiguous display may prove to be negative in regard to the website. This would diminish the amount of user visiting your website. To conclude we can say that MTV website has partially fulfilled the Krug’s five rules. It is not acting like a billboard complete. The huge amount of information available on one page only makes the searching very visible. MTV should revise the website keeping in mind that the users usually skim the website, not just read it completely.

References

Darren. (February 18, 2010). 5 Timeless Usability Principles for Website Designers.

Retrieved 14 November, 2010, from  http://www.1stwebdesigner.com/design/important-usability-principles-website-designers/

Managementconsultingnews. Meet the MasterMinds: Common Sense Web Design with Steve

Krug. Retrieved 15 November, 2010, from http://www.managementconsultingnews.com/interviews/krug_interview.php

Theuma. Matthew, Evaluating the aesthetics of websites, pp. 5, 10

The world of Drop Shipping

If you are searching for a fresh product series or a latest line of products to trade online, but immediately do not have the extra cash to invest there and is also helpful. The help I am discussing about is the magnificent world of Drop Shipping, but prior you hop straight in and contract with a drop-shipper there are small number of tips that I would like to inform you about, as you do need to be cautious when you are come across and using drop shippers. In addition, when you are thinking if it appears too good to be factual, get a nearer glance as it may not be as fine as it all appears.

The initial step that you require to take when you are searching or finding a fresh drop shipper is that they carry the series of items you are gazing for, and also they take a profound inventory of the product line, this will allow you continue accumulating new lines on a normal basis.

The next advice when you have found a fresh drop shipper is facing you sign up is to purchase a product. Experience the buying procedure off the site, is it trouble-free, was it uncomplicated, and did the product appear on time and was the covering in fine order. If all of these were affirmative, then everything looks fine.

The subsequent step will engage you signing up with the drop-shipper (at this time few may ask for a tiny fee, this is normal, but strive and choose those that are free of charge. You will discover the ones who charge will commonly refund the money with the initial order - just ask). As soon as you have signed up you can start the work.

When you have signed up and connected and the drop shipping company has allowed you, they will mail you your login particulars. With these minutiae, you can enter the website. Here you should be proficient to acquire pictures, details, prices, postage costs, and even regularly an rss feed, this will permit you to bring in all of the record or just fraction of it into your website.

As soon as you have the products gathered to your personal store, or auction site, all you will require to do is encourage and advertise the site. As you acquire an order, you will log in to the drop shipper and pursue the order procedure. You will need to provide the clients name, address etc. You will then compensate for the item, and propel the order or order off.

You create your revenue from what you have gained from your customer and the disparity the drop shipper charges you. Therefore, you must ensure your statistics that there is sufficient profit there.

The attractiveness of drop shipping is the reality that there is no cash expenditure, you can have countless items in your store and you only reimburse once you have an order. Moreover, providing you pursue a few simple rules the world of drop shipping could indicate additional earnings for you and your company.

Starting Out In the Drop Shipping World

If you are about to establish a drop shipping business you have to make certain that the product that you choose can be effortlessly sold. In addition, you would like to be familiar with how many opponents you have. Moreover, you want to stay as much informed as possible. Selling products via Internet is simple. Hundreds of thousands of people achieve it each day online on public sale sites for instance eBay. The trickiest part of internet sales is getting the products conveyed to the customer, otherwise identified as order fulfillment.

You must have a proficient execution system. One of the rationales that brick-and-mortar stores are as sluggish on the uptake as it comes to online business is that supplying retail stores is prepared with pallet-sized orders more often. However, internet sales need a completely diverse type of fulfillment system. Selling on the internet is fundamentally mail order, with shipments going out in tiny packages to end users.

A small amount of brick-and-mortar retailers have flourishing mail order commerce to depict from. An incompetent fulfillment system can go down for you the advantages in fine client service that holding the inventory achieved for you. In addition, operating a fulfillment system is a around the clock and difficult job.

One of the uncomplicated order fulfillment models to employ is the drop ship model. Drop shipping does have its pros and cons. The foremost vital being you do not have to pay for anything until once you trade it.

You moreover do not have inventory costs. Having to procure inventory to dispatch to your customers can be costly not to mention perilous. Besides the out-of-pocket costs, you require a region to hoard the inventory.

Lastly, you have to choose, drag, pack, and ship the products formerly the order is positioned. Having the distributor or manufacturer obtain all these costs and responsibilities elevates a real load off your back.

Preferably, a drop-shipper should be crystal clear. With most of your drop shippers, particularly those with whom you carry out a usual business, you can launch them labels and forms so their parcel appears as if it is from you. Your customer perhaps will not know that your hands never made a contact with the product. The customer will imagine that you acquire a storehouse.
You can trade various additional products than you could if you had to purchase and hoard them yourself. Drop shippers provide you a broad option of products so you can sell a lot of extra. On the Internet, a number of categories of products are highly elastic in prices. If you are selling computer hardware, such as, and by means of the drop-shipping model, you may discover it tough to be viable with respect to price and still create revenues. The distinction between building money and losing it may be only a small amount of percent. So be certain to choose a product that makes logic to drop ship.

How to Start in Drop Shipping

Drop shipping can be a extremely easy and efficient mode to get occupied in ecommerce. Many recognized online merchants are now rotating to drop shipping companies as a way of reducing stock readily available, lessening entire shipping costs and wounding down on delivery times to customers. Drop shipping permits web site owners to propel lone/low size unit orders collected on their web sites to manufacturers or wholesale storehouse companies, who sequentially transport the items unswervingly to the patrons of the web site owner; i.e. you do the advertising and gather the payment, and the drop ship company takes care of order fulfillment. 

·         Since a drop ship companies can procure in enormous numbers, they will also be able to propose you the finest prices on products and shipping, generally wholesale, which will return better earnings to you.

·         There's nix capital investment and no hazard of you abruptly having a heap of obsolete items in your list

·         Employing drop shipping permits you huge elasticity in terms of product variety - encourage a dozen items or uphold a thousand!

·         Rather of distressing about inventory and release, you get to concentrate on paying attention to the market and finding out the products your visitors you want - and then being capable to swiftly link up them to your site.

Drop shipping arises when a seller obtains orders for products and after that pays a manufacturer or distributor to dispatch the products straightforwardly to the customer. The distributor normally charges a wholesale value to the seller and the income is made by the distinction between the retail and wholesale price. You can create outstanding revenue by initiating the business.

Search out for a sound wholesaler. You feel like to deal with a company that has a standing for selling good quality products in a appropriate manner. Drop Ship Direct and Shopster can be utilized as your provider. Choose the items out of the wholesaler's inventory that you wishes to sell. The distributor presents you with a sketch of the item and pictures that you can utilize to assist sell the products. Formulate a website or eBay seller account.

You can advertise your offerings online via your own private website or by registering them on the auction website such as eBay. Compensate the wholesaler for the products that you trade. You provide the cash and shipping information to the distributor and they will dispatch out the commodities for you. The difference between the retail and wholesale amount is your earning.

Supervise your inventory. As you begin selling, you will observe what sells and what does not. Proffer addition of the products that sell fine and steer obvious of products that seldom or do not sell.

Starting Out In the Drop Shipping Business

If you adore selling as well as you desire to sell anything online even though you do not have your personal products, you can make an effort in drop shipping. Drop shipping enables you to sell online exclusive of having to have the products in your custody. Within drop shipping, you can exhibit the products in your website or your online store and as the customer put his orders on the queue, the product is dispatch straightaway from the wholesaler.

Herewith, you will have the benefit of possessing unsold stocks and getting free of obsolete items and you will have a affirmative cash flow. Whether you are opening up a petite business or online store, or you wish to partake in public sale, drop shipping can be a huge chance to make cash. You can still support and trade hundreds and thousands of products devoid of having to procure those products in advance.

Drop shipping moreover eradicates a number of your transactions for instance, going to the wholesaler and buying stocks and distributing it yet again to the customers. Nevertheless, like some new business undertaking, there are furthermore risks drawn in drop shipping, so you might feel like to pay vigilant attention to a number of things so you will construct fine profit in drop shipping.

If you are setting up a small business by means of drop shipping, check the wholesaler, you are tied with have sufficient supply for the merchandise that you are endorsing. One of the risks in this kind of commerce is as people have positioned their orders and the items are off limits. This may be okay if the delivery will approach in just a few days, but it may fetch terrible status for your business if you transport goods belatedly.

Furthermore, the patrons may also build a chargeback, which will design you bearing a chargeback fee in addition. Certainly, you do not desire to do that. Be conscious also that several people online may also be captivating benefit of this procedure to trick you, so make certain also that you are dealing with the legitimate customers.

Aside from making definite that you are in contact with the type of customers that you wish for r your business, you also have to be wiser in selecting drop-shipping companies that you will be conducting business with. Constantly unearth a responsible and sound drop shipper as this will influence a great deal of your operation.

Obviously, you have to select definite sorts of products or objects that are sellable on the net or those that typically purchased in mass, or those that you would more likely want to present for sale in your retail store. Once more, make certain that there is sufficient stock for the items you propose for sale or you have to point out otherwise.

You too have to assist the quick and handy payment of your customers, in order to make confident, your everything in your online store can be purchased via credit cards and through electronic funds transfers.

Keep such guidelines in psyche and memorize that initiating up a small business, even how little may be, you have to create a business plan of your lucrative scheme and certify that you have position everything on it before getting on a business.

How Hard Is Drop Shipping For Beginners?

We all know that it’s very easy to start drop shipping business, and the reason behind that is their convenience. You really don’t have to set up a big store, to store products in it and display them as well: so need of stock. You dnt have to invest in it that’s no need of capital (equity) .you also don’t need any transportation or vehicles for the delivery of the product. No need of warehouses and hence no issue of rent.  You don’t have to pay attention on the product innovation, new or old product doesn’t matters any more in drop shipping. All these advantages really lure people to take drop shipping as their business. But every business does hold some sort of risk and drop shipping has preferably more risk than any business. Very few people have attained success in drop shipping business and before you start your business looking at the advantages of drop shipping, you should also look at the disadvantages.

Following are few demerits that opposes one and hence one drops the idea of the drop shipping

RIP OFF

For beginners this is very important point they should pay attention. Since they will be new in the market they would not know company pricing and paying tactics, they would not know the difference between wholesalers’s pricing and retailer’s pricing. Not only this have had they also had to look for transportation and other management charges. Otherwise this will result in very little earnings.

Coping up with your procedure.

Beginners do have to face time management problems. The customer who’s at the other end needs a product desperately but you could not catch up with time: then consider your self out of league. It’s your job to keep up with time, check your stock whether its outdated or new, keep an eye on your overall purchases processes.  Have a strict management on the inventory which is a very crucial and critical job.

The opposition

There are a lot of people doing the same business working under similar condition that you are working. So if you are not providing the customers with what they want than there are other who can fulfill their needs. There is a fight going on profits and the winner is one who is well organized.

Every one is familiar with the ups and downs of business but still people do take risk because you have to give it a try to make your business flourish the higher the risk the greater is profit, it all depends on your talent, skill and expertise, many people started their business as drop shipper and now have become great market leaders. You just need to believe in your self and work hard consistently.

 According to a quote

“Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe”      In a nutshell drop shipping has more disadvantages than advantages, therefore, one should be very well organized to opt for such a business 

Beginning In the Drop Shipping Business

Drop shipping is a Supply Chain Management (SCM) method in which the retailer does not reside goods in hoard, but as an alternative transports customer orders and shipment information to either the producer or a merchant, who after that transports the goods straight to the client. As in every retail businesses, the retailers create their returns on the disparity between the wholesale and retail price. However, the harmful dip is that everybody is excited to kick-start the drop shipping business only, thus creating the scale a bit rigid. EBay is popular with various users or so called "drop shippers" who are more concerned in earning with the ease. Nevertheless, there is once more a positive gloom in that too.

Look at the general ranking of this drop ship company in contrast to further trustworthy companies. You should be capable to purchase straight from the drop shipper at drop ship prices. Depending on the explicit product, can you get a free of charge trial or a demo? You should be talented to access the product exclusive of too much intricacy. The company should be an associate of the BBB in fine ranking. You should be able to get the BBB Status and Rating information. Does this company propose a sound help desk and support forum. Are you clever to get into a support information base for rapid answers?

You should be able to get in touch with the drop shipper unswervingly. The drop shipper should be honest regarding what proportion the product is marked up. A very vital piece of the product business line is that the drop shipper dispatch with your name and address. Keep in mind if you exercise your credit card, you will pay out extra but if you can use Papal, it will save both you and your client. The associate program is a wanted tool that will amplify your business. Information is the key to the majority all-successful business so make certain they do provide a few educational tools. Lastly find out how extensive they have been in business and how trustworthy are they.

You can trade various additional products than you could if you had to purchase and hoard them yourself. Drop shippers provide you a broad option of products so you can sell a lot of extra. On the Internet, a number of categories of products are highly elastic in prices. You create your revenue from what you have gained from your customer and the disparity the drop shipper charges you. Therefore, you must ensure your statistics that there is sufficient profit there. Selling products via Internet is simple. Hundreds of thousands of people achieve it each day online on public sale sites for instance eBay. The trickiest part of internet sales is getting the products conveyed to the customer, otherwise identified as order fulfillment. The next suggested drop Ship Company with occupied review is www.worldwidebrands.com This Company propose name brand items at wholesale prices. They dispatch from all around the world so if you wish to expand and use a diversity of goods this would be a huge company for you.