When it comes to marketing management
and generating sales from different platforms than one can easily say that they
dynamics of an online world are different as compared to real world scenarios.
In an online world, people of related departments can coordinate on real time
basis to attain viable results in both the short and the long run. In an online
environment where business sells through different online platforms like
websites, email marketing, applications, and social media pages etc., such an
environment would endorse the collaboration of two departments. Marketing and
sales possess the credibility to coordinate with each other and ultimately to
end up giving more sales to the organization.
The marketing department would attract
and influence the customer by several scenarios like promotional material,
attractive content, etc. Similarly, the sales individuals can follow the same
leads and coordinate with them through platforms like live chat support and
real time visitor management software. This would benefit both the departments
and close more leads in an online world. However, individuals should make sure
that people should coordinate with each to generate best possible results.
Customers prefer this model of
operations too because they believe that things get synchronized in a proactive
way and they would attain the ultimate benefit through this scenario. However, marketing
and sales department should also realize the fact that they are closing the
leads in a proactive way and they should focus on after sales support too so
that customers remain motivated for a long-term period. Customers would return
in such scenarios if they face motivational trends from the organization they
are dealing with. However, it solely depends on the fact that how well things
are implemented and what impact would it made on the organization.
Uzair Hamid has been working as a Sales & Marketing Data Analyst for 2 years now. He is open for discussion on the topics related to Lead Funnel Management, Attribution Analysis, Progression of leads, Reverse Engineering, Lead Scoring and Lead Journey Path.
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