Lead nurturing strategy through email marketing

In these days of immense competition, different tactics and strategies are used to convert prospects into final consumers. Among the widely used strategies, lead nurturing is one of the most viable strategies. Let us see what this strategy is all about:

A lead nurturing strategy is a set of e-mails that are automatically send to the clients in the middle of the buying process. The purpose of sending these e-mails is to assist the customers in making their decision. Not every visitor of a website is a buyer. However, one can make strategies to convert these visitors into buyers. Some people leave the website after the first look, while others change their decision in the middle of the buying process. There can be any reason for this, either the potential customer did not know the right procedure to make a purchase or he is unaware of the options available for him. Thus, it is imperative to guide the customers in the middle of the buying process.

These lead nurturing e-mails are sent to the customer once he fills a form, completes one-step, or make a click on any button. On the other hand, they show the professional approach of a company in front of the prospective customer and he will get to know that the team is there to help him. Above all, lead nurturing strategy is a great way to develop relationship with the customers. It gives them a chance to communicate with you and ask questions. Thus, it is a great strategy for making long-term customers. Since an e-mail is sent after an action is made by the prospect, people do not consider this as spam. Research shows that this strategy has been helpful in increasing sales in both short and the long term.

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Key highlights of Apple Worldwide Developers Conference (WWDC) 2014

WWDC 2014 is an event where Apple announces about its upcoming products. Here are some key highlights of this event:

There are some changes in the Safari web browser. Now the address bar can suggest related content on Wikipedia. Besides this, the commendable feature is the Tab View that can provide you a comprehensive view of all the open tabs. In addition to this Apple has announced about the iClouud Drive. Here you can store documents as well your iOS app files. Besides this, there are multiple other benefits of it. A great new feature of OS X has also been announced. Named as Handoff, it lets you to continue your work through iPad, which you have started in iWork. This is a great feature, as it does not require transferring data.

Apple has announced a great deal for Hotspot lovers and now you can enjoy Instant Hotspot everywhere. It will be possible through Yosemite that will detect the phone. Besides this, Yosemite also allows you to receive phone calls as well as send messages. Not only is this, but now Apple provides you the opportunity to reply on messages directly from the notification. Yes, you do not have to move to the messaging app. It will save time and provides convenience. Apart from it, bidding on e-bay and taking an active part on social media is also possible directly through notification.

In addition to this, Apple has announced an up gradation of a smarter keyboard that can provide several word suggestions and phrases. Besides this, there are a number of other announcements related to health sharing, family info, inter-communication, and much more. Customers were waiting for this event to come so that they can know what Apple will be bringing for them in coming days. These are just a few highlights; there is a lot more about which Apple has announced.

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Facebook VS Snapchat - Which one is more famous among teens?

When it comes to social media, different platforms come into our mind.  Among these platforms, Facebook is one of the most widely known networks. This network is the oldest as well. One cannot deny that it has gained great popularity and for not only teenagers but also it has become a must-use platform for online business owners. In this article, we will discuss about two great social media platforms, one is Facebook and the other one is Snap chat.

Some people are not aware of Snap chat as it not much popular among several age groups. However, the teenagers are well aware of both the platforms. Some people are of the view that Facebook is the more famous among teenagers while other say that snap chat has high popularity among teens. It has been observed that every age group is now using Facebook. Whether we talk about old age or middle age group, students or professors, businesspersons or employees, we see everyone on Facebook. This is one of the main reasons of its popularity. As we cast our eyes on the other side of the picture, we can see that snap chat users are mostly teenagers. Though in overall popularity, Facebook has a high rank but when it comes to teenagers specifically, then a rough estimate shows that snap chat hits the list these days. Although Facebook did a great job few years back, but few people are now shifting from this platform. Some people are of the view that Facebook is now more used for business purpose. People are shifting to Twitter, Instagram, Pinterest, and other networks.

Teens see to be happy with snap chat and some of teenagers seem to get bored of Facebook. However, one cannot say that Facebook is dead. It still has its own position and value.

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How to increase conversion rates of landing pages

Many of us are concerned to increase the conversion rate of landing pages. In this article, we will share some tips to increase your landing page conversion rate. Here you go:

The first thing to keep I mind id to make your page attractive enough to keep the visitors. Do not make it look boring and dull. Keep the color contrast in mind. Have you ever thought why some brands have great conversion rates while others have low? These tiny things such as color combination, click buttons, button shapes, testimonials, headliners and so on counts a lot. People do research on these little things and gain visitors attention. Therefore, if you are ignoring this stuff, you are at a mistake. Make sure that the headliner is creative as well as compelling. It should answer a concern and it will be better if you make the headliner based on “how-to stuff”. The more informative your content and headliner is, the better it will be. You can also test different headliners by using different tools. These tools tell you that which headliner will be the best.

Similarly, it is also imperative to keep your focus on reviews and testimonials. People read reviews and then develop trust. Besides this, make sure that the form on your page is to the point. Do not make it lengthy and boring. Unnecessary information will make the visitor switch to some other page. In addition to this, do not ask for filling the form. When the visitor will see, he will automatically fill out the form, if he is interested. Not only is this, but affective call to action, color and shapes of icon, and graphics on your page also matters a lot. Follow these tips and increase conversion rate of your landing page. 

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What are the benefits of learning from Lynda.com

Lynda.com is software that is designed to train individuals by providing a number of tutorials and training. In this article, we will talk about some benefits of gaining knowledge through Lynda.com. Here you go:

-       Pocket friendly

The best thing about it is that it suits every pocket. Yes, it is not essential to have a hefty learning budget for it. The cost is cheap so that every individual can get its access. Besides this, there are some packages and discounts as well. Thus, one does not have to worry about the budget.

-       Covers various topics

Now, the next thing is about topics. The software covers wide range of fields and all imperative topics. Whether you belong from the field of designing or want some learning about search engine optimization, the software is perfect for you.

-       Learning through connoisseurs

Lynda.com lets you learn through trained professionals. Simple yet affective approach is taken for training individuals. These professionals have years of experience and they provide commendable training.

-       Learning on the move

You get the convenience of learning on the go. Yes, you can use your handheld devices and get your training while travelling on long journeys.

-       Saving and selecting options

Training courses are divided into small videos and subscribers get the benefit of saving their favorite list of videos, which they can view later on. Thus, saving and selection the video tutorials is not difficult.

-       Certificates

Besides all other benefits, you get a certification on completion of each course. You can show these certificates as evidence to the employers.

These are few benefits of using this software but there are many more. For both, businesspersons as well as students, Lynda.com is a useful resource for growth and success.

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Why is Hashtag being used on Twitter and Facebook?

There are thousands of topics being discussed on Twitter and Facebook, and people need special tools to make this information easier for people to find. One of the features they use is Hashtags, you can write any word or phrase preceded by a hashtag and that word will become a link to all the posts containing that hashtag. Here are some reasons why hashtag is being used on Twitter and Facebook.

Gaining Followers

One of the most significant reasons why people use hashtags is to gain more followers, hashtags can build your reputation on social media sites and people can gain hundreds of followers within a day if they created a hashtag that is trending and gaining popularity. You can choose topics related to specific topics and recent issues so more people are driven into the conversation, talk about things that will appeal to people and make them get into the conversation.

Engage in conversations

A lot of times hashtag are being used to just engage in conversations about a specific topic and share information and ideas about that topic. You can get into the conversation by using the hashtag for that conversation in your post and share your views with people are interested.

Exchange content

People also use hashtags to exchange content over social media platforms and make it available to all the people who are interested in that topic. For instance, you can upload a video about a recent issue and add one or two hashtags so people who click on that hashtag will have access to your content.

Target Users

Hashtags can also be used to target specific people, instead of talking to everyone you can target a person. You can then exchange your views and ideas with that person and ask for their reply. This is a great way to talk to people who are genuinely interested in your topic.

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How can Twitter be used for Social Selling?

The trend of social selling is rising with each passing day. Like many other social media platforms, Twitter is a great hub for social selling. Twitter experts have gained success in making a great identity of their brand and did great business through it. In this article, we will talk about social selling through Twitter. Here you go:

For social selling, it is essential to focus from basic things to advanced strategies. The first thing is the profile. One should make a professional profile on Twitter. Whether it is about your display picture or bio data, be very careful in everything. Twitter helps you in engaging with people and directing them towards your website and profile plays an imperative role in this. Make sure that your profile portrays a highly professional image to others. After this, you need to have followers.

Twitter gives you followers and high number of followers automatically let others to see what the product is. Make good tweets and monitor your re-tweets. Use hash tags for tweets and you can give multiple links through it. Besides this, make some lead generation tweets as well. Through lead-generation tweets, you can increase good traffic.

In addition to this, try to expand your network and engage with as many people as you can. This will increase the probability of getting some good customers. Another strategy that you can use is to message the targeted customers directly on Twitter. Develop good content for this and attach some images, do not forget to give the link of your website, now send it to the potential customers. You can organize your work by making a list of prospects and then dealing with them individually. Keep tweeting about the upcoming services and innovations. Besides this, considering the time at which you are tweeting is also essential. Thus, Twitter is a great source for social selling.

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Are You Better off as a Freelancer or the Employer?

Freelancing has experienced a lot of growth in the past years and more and more people are turning towards freelancing. But freelancing is not easy, it can be difficult to establish yourself in the freelancing industry and a lot of times freelancers can go without work for months. Apart from these drawbacks freelancing also has a lot of benefits and it is up to you to decide if you are better off as a freelancer or an employer.

The first thing you should consider between becoming a freelancer or an employer is your finances, if you are a full time employee and can you afford to quit that job and last for a couple of months without any source of income.

The second aspect is to check your abilities, and what you can bring to the freelancing world. There are a lot of niches in the freelancing business and you should where you fit and if you can successfully outshine the hundreds of freelancers and get selected for jobs.

Another option is to become the employer, if you have worked as an employee and now you are thinking that you can successfully start and grow your own business, the first and foremost thing to analyze is your business idea. Instead of becoming a freelancer you can hire freelancers to do jobs for you and help run your business profitably. If you plan to continue your idea of starting a business, you should clearly explain your goals to the people involved. You will have to guide all the people and freelancers you may hire towards success, and you will be responsible for any failures along the way.

So if you think you are ready to take this responsibility and you have the finances you can choose to start your own business and become an employer.

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Why Quality Content Is Instrumental to Off-Page SEO‏

When it comes to search engine optimization, quality content plays a very important role in it. After the Penguin and Panda updates, SEO experts should make their prime focus on submitting quality content. In this article, we will see why content should be of high quality. Here you go:

High quality content is the one that provides information to the readers and that is based on true research. In such content, there is no grammatical mistake and no typo errors. Readers actually gain knowledge after reading this content. If the content is of good quality, readers will share it on different social media platforms and in this way, one can increase traffic. Not only is this, but it will portray a good image of the brand as well. In addition to this, search engine only give a high rank to a website if content is of good quality. History shows that those websites that have low quality content were penalized and the business faced great loss.

In addition to this, good quality content helps in developing long term relationship with the customers. This in turn increases visitors and these visitors become customers. According to the new guidelines of Google, websites should now focus on providing informative content to the readers rather than just focusing on stuffing the content with keywords. Thus, on one hand, it helps in fulfilling the requirements of Google and on the other hand, it helps in maintaining good relationship with the readers.  Readers also wait for new articles from the brands that have good image in the past. Besides this, people also share their content and thus they get good exposure in social media and in many other platforms. Every SEO expert should now focus on quality rather than quantity.

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Tips to complete freelance projects successfully

After you have completed your profile, uploaded a good portfolio and applied for different jobs you will hope to get a response from a client. Once you get a response and you are assigned a project you will need to complete that project successfully, here are some tips to complete freelance projects successfully.

1.       The first and most important aspect of completing freelance projects is fast and effective communication, you should regularly check your messages for any instructions from the client, and the client may have some different needs that he/she wants to communicate to you.

2.       Discuss the job thoroughly with the client before starting, let him explain his expectations and requirements in detail so there are not problems. And in case you are confused about anything related to the project you should ask the client politely. Understanding the client’s requirements properly is very important.

3.       After understanding all the requirements it is essential to let the client know that you clearly understand all his/her requirements.

4.       Before starting the work ensure that you receive a contract, it is important as without a contract you may not get paid.

5.       You should check the client’s reviews from other freelancers, feedback score and overall work history.

6.       You will have to convince the client that you are the most eligible person for the job, as you may not be the only person they are interviewing.

7.       To effectively complete a freelance project and fulfill all the client’s requirements, you will have to establish a medium of communication, you can communicate using Skype for fast communication, or you could also use e-mails.

8.       If in the middle of the project you face some issues, like you get sick or you have some kind of personal emergency and you think you may not be able to finish the project on time, you should immediately inform the client.

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Connecting with Coworkers while Telecommuting

Nowadays there is an increased trend of telecommuting in workplaces, this trend is rising because businesses want to retain valuable employees and keep them creative and engaged. More and more employers are allowing their employees to work from their homes while keeping touch with the central office. This sometimes creates a problem while brainstorming for ideas as many employers are working from homes and they need to keep in touch to come up with creative ideas together.

Most of the employees that telecommute work 5 days from home and 2 days in the office, but this still does not give them the connection they need. Because of this growing trend a solution has been found, the business can establish a separate online network for the employees that are telecommuting, this will give them a way to assist and help one another in their work and stay connected with others for personal as well as professional dialog. Many businesses use websites or blogs to give their employees a place to maintain relationships lend a helping hand to one another.

There are many benefits of maintaining these social networks for employees that are working from home. One of the first and most important advantage is that people working in groups are more productive than individuals. When working alone most people show some kind of bias, this is because there is no supervision or coordination from others. Another aspect is that employees may get bored and demotivated working alone, they need a place to socialize and discuss matters with fellow employees. Employees can post pictures, graphs and notes for their fellow employees to provide support, this support is invaluable to most employees.

Another advantage of these social networks is that creativity is enhanced, if working alone an individual can get blocked by a shortage of ideas but as a group people can rely on each other for creative ideas.

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How to Improve Your Email Open Rate?

With the rise in competition, marketers are planning for new strategies every other day. E-mails are a great tool of marketing and successful e-mail marketing campaigns give great results. At times, we send e-mails to the target market but we do not get the desired response. The main reason for this is that people consider these e-mails as spam and do not open them.  In this article, we will discuss about improving the e-mail opening rate. Here you go:

You should take some steps to let people open your e-mails. Consider yourself as the audience and then mold your e-mail in the same way. The first thing that you should keep in mind is to take a professional approach. Do not act like spammers. You should send e-mails in a moderate way. Sending three to four e-mails in a month is a reasonable approach. The next thing that you should keep in mind is the subject of your e-mail. Make sure it is creative and appealing. Your subject should be different from other e-mail marketers. It is due to the reason that people will only want to see your e-mail if they know you have something different for them. Besides this, make your identity on social media and other online platforms. If you are well-known to others, people will welcome you and will love to see your e-mails.

For getting good outcomes, it is essential to note who the recipient is. Keep revising your list after every month so that you can send e-mails to only those who actually are interested in your product/service. Besides this, make sure that the time at which you are sending the e-mail is right. Try sending the e-mail on weekends. Since people are free, there are chances that they will make a click!

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How to Improve Your Email Click through Rate?

Today, many of us use the e-mail marketing and we are mostly concerned for the click through rate. In this article, we will discuss some ways to increase the click through rate of your e-mails. Here you go:

The first thing that should be kept in mind is to stop spamming. Yes, people will start hating your brand if you keep them sending e-mails for promotion and they are not even concerned with it. Thus, it is essential to figure out who is concerned with your brand and who is not. Do some research and find out the target market for which your brand is made. Having a huge list of e-mail addresses and sending those e-mails will give you nothing but it will affect negatively because people will start considering you as spammers. Thus, send e-mails to only those who are actually interested in your brand and who want to know latest updates from you.

In addition to this, another imperative thing is the composition of the e-mail. If the subject looks dull and boring, nobody will bother to open it. Add some creativity in it and try to stand out of the crowd. Besides this, try to add videos and images to your e-mail. If possible, add some humor as well. Once people know that your e-mails are different and interesting, they will not think before clicking your next e-mail. Besides this, considering the time of e-mailing is also imperative. If your target market is in some other country, keep their time zone in mind. Select the time at which most of the people are not using their laptops. You need to be consistent in following the afore-mentioned tips. If creative and catchy e-mails are sent to the right target market and the right time, you will definitely increase the e-mail click through rate.

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What benefits can business derive through Hashtags on Facebook and Twitter?

Recently you may have seen a drastic increase in the usage of hashtags on Facebook, previously they had been in use in other platforms like Twitter, Pinterest and Instagram. Now there is an abundance in the usage of hashtags on both Twitter and Facebook. Putting a hashtag in front of a phrase or a word makes it a clickable link, and when that link is clicked, you can see all the posts with that particular hashtag in them. So businesses can gain a lot of benefits through hashtags on Facebook and Twitter, I have outlined a few below.

Grow your audience

Using hashtags on Facebook and Twitter will help you reach a lot more people than you could have reached otherwise. By using a hashtag you are including your post in a niche topic, and people who are interested in that topic will find your post because of the hashtag. For example, if you are posting about a movie, you can use that movie’s hashtag so all the people who are interested in that movie can look at your post.

Strengthen your brand

You can strengthen your brand by using your own distinctive hashtag on all the posts about a new product or an idea. By using the same hashtag on all the posts about a product you will have a single place for all the posts connected to your product, and it will offer people a convenient place to share their reviews about the product. But make sure that your posts are valuable not just promotional.

Promote special events

You can use hashtags to promote a special event and use the same hashtag on all your posts about that event so people who are interested can get all the information my clicking on the hashtags. You can also use any popular hashtags that fit your goal so the post reaches the relevant people.

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What is a content delivery network or content distribution network (CDN)?

A content distribution network is a system consisting of interconnected cache servers that delivers web content using geographical proximity.

In a content distribution network, different copies of the same content exist on strategically spread out servers. A large content delivery network can have more than a thousand servers spread out all over the world, this makes it possible for the content distribution network to send content to different clients that are requesting it, and it can do so reliably and efficiently. Due to thousands of servers all over the world a content distribution network can efficiently send content, even when there is a sudden increase in demand or in conditions of limited bandwidth. So content delivery networks are particularly good for distributing streaming video, internet television and audio. Internet service providers also use content delivery networks to deliver dynamic or static web pages.

A content distribution network uses a management software that calculates which one of the CDS’s servers is geographically located nearest to the client that is requesting the content, and then the content is delivered according to those calculations. There are numerous advantages of using this management software and using the nearest server to deliver the content. Firstly, this significantly reduces the distance the content has to travel before reaching the desired destination. Secondly, this reduces the hops the data package has to make. Thirdly, reducing the distance between the server and the requesting client reduces packet loss, leads to faster performance and optimized bandwidth. All this minimizes jitter, time-outs and latency and improves the overall experience of the user. Another important thing to note about content delivery network is that because it holds the same content over multiple servers, in case of an internet attack the content will not be lost and it will remain accessible to at least some of the users.

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What are the benefits of using a Heat Map for a website?

Using a heat map for your website has a lot of benefits, I have highlighted a few below:

Track user clicks

Heat map tracks where the users are clicking on your website. This can be really helpful to know what part of your website is getting the most clicks so you can further enhance your website by enhancing the area that is getting more clicks and removing the thing that are not getting any attention.

Shows what area visitors do not care about

Using a heat map will show you what area is not getting any attention. This is greatly helpful is optimizing the website by removing the areas the people do not care about. For example, there are a lot of websites that have huge amounts of text and pictures that people don’t care about, they can use a heat map to trim down their websites.

Drawing attention to the right areas

You can draw attention of the visitors on your website to the areas you want. For example, if you want to introduce something new on your website you can use the heat map to check what the best place to place it will be. Heat map can be used to check what areas people are drawn to, this is particularly helpful if you want to place sign up buttons or to place products where they will notice them the most.

Arrange the navigation on your website

You can check what page your visitors are clicking the most, if it is not the page you want people to click the most you can change the location of the buttons. The heat map will tell you what the optimal place for placing the links is.

To check your text

You can check if the text written on your website is holding the attention of visitors or not.

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An overview of Facebook Targeting Options

Advertisements on Facebook are different; they are shown to different types of people according to your specifications. When you are setting up your Facebook ad, you will be asked to specify your goal, and what type of audience you are trying to reach. There are numerous different targeting options available for you to choose from, so your ad is only shown to people you think are your target audience.

Location

You can choose to show your ad to people in a particular location. This is really helpful if you are a local business and want to show your ads to people in your local city.

Age

Another Facebook targeting option is according to age. For example, if you are advertising something that is not appropriate for children, you can set an age limit. Or you can specifically target a certain age group that you think is your target audience.

Gender

Facebook also offers a targeting option to show ads to a specific gender. If you have a product that only men are likely to buy you can set the ad to be shown to only men.

Interests

You can only reach people through their interests, for example, if you own a car showroom you can target the ad towards people who are interested in cars.

Broad Categories

Another targeting option is to target people, according to a general category, like students, parents or teachers. This is particularly useful if you are offering a product that will attract a certain category of people. For example, you are offering textbooks, in this case you will want to target students.

Connections

Facebook offers a targeting option that can target people according to their connections, like the pages they have liked. Or you can choose to show ads only to people who have liked your page.

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An overview of Proofhub

Proofhub is a project management and collaboration web-based software. It offers an easy-to-use interface, cloud storage and flexible prices so it is really appealing to businesses of all sizes. It is particularly useful for project managers who want to manage their projects and their teams.

Features

·         Proofhub has a really efficient collaboration and task management feature that helps you manage projects effectively. You can easily categorize and add projects, and then managing each individual project is really easy, it can be done by dividing the project into different threads. You can then assign each tread to different people. Resources can also be allocated to different topic threads and progress of each individual thread can also be tracked easily. Files and comments can also be added to different topics.

·         Proofhub has an integrated project calendar that shows notifications and milestones. The calendar is color coded so it is easy to recognize the tasks that are completed, that are upcoming, and the tasks that are late. Milestones can also be added and the task members will get a notification when a milestone has been added.

·         With Proofhub you can create different timesheets for different projects, and the projects can then be grouped in different ways for easy monitoring. Proofhub also offers a time tracking feature that will give you details about every individual member about what they did and how long they worked.

·         Proofhub also offers great communication tools, mobile features and proofing tools. With the inbuilt proofing tool you can easily review the work and mark changes, add shapes and add notes. The chat feature gives way to effective communication between group members and among clients. The mobile feature is also very useful, you can access the mobile version of the website on your smart phone and stay updated 24/7.

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Must-Have Apps for Entrepreneurs on the Go

In today’s modern world every entrepreneur has a tablet or a smart phone to stay updated about their businesses and to stay on top of every operation. But the number of apps available for entrepreneurs on the go is staggering and it is difficult to separate the ones that are worth downloading. I have put together a short list of apps that I found most helpful for entrepreneurs on the go.

CamCard

CamCard is an app to capture information from business cards and store them in your phone. This is really helpful if you have gathered a lot of business cards, but you don’t want to spend ridiculous amounts of time storing each and every contact manually. With CamCard you can just take a picture of the card and all the information written on the card will be stored in your device. You can also exchange electronic business cards with people using CamCard.

Desk.com

Desk.com is an app that allows you to monitor the customer operations of your business from any anywhere using your smart phone. This app will provide you with customer experience, insights and overall feedback.

Quip

Quip collaborates a single document between different people and they all can access it using their smart phones. It offers document sharing plus messaging so a group of people can easily work on a document and collaborate with each other regardless of where they are at the moment. Everyone will be working on the same document so there will be no need to merge different edits from different people.

Pocket

Pocket is an app that lets you save anything you think is worth saving, like articles or any other important information. Pocket lets you save them in one convenient space so you can access them later.

Dropbox

With Dropbox entrepreneurs can access their files from anywhere at any time. It lets users store, share, and retrieve files on the go. Apart from free space, premium packages allow users to purchase extra space.

Detailed articles on each of the mentioned app will be published soon.

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Using QuickBase to Grow Business and Increase Productivity

It becomes easier to run the business activities in perfect flow when there is prompt communication in the team. Running business is usually a combined effort and employees can work better if they are aware of the updates of their team members. QuickBase provides a solution to different team members for communicating with each other and running work activities smoothly. Here are some ways through which QuickBase help in growing your business effectively:

No matter whether you are an in-house or a freelance team member, QuickBase is helpful for you in both cases. At times, we want to upload heavy documents and files for the client or for some other team member. Instead of uploading the files, QuickBase makes it easier for you to communicate and send documents to the clients without giving much time. Not only is this, but it also helps in coding information. When designing apps, we have to code the information in order to run it in the desired manner. Through QuickBase, we can eliminate this step and make our work easier. There is a misconception among people that it might be difficult to us. However, the program is simple and user-friendly. It binds a team together and team members feel convenience in their work. As a result, it increases productivity. By consuming less time in communication, employees feel motivated and business gets good outcomes.

For keeping the work in flow, it is mandatory to keep things organized and QuickBase is a solution for this. Without bearing the hassle to train team members, users can easily understand its use and utilize it for coding assistance, sending documents, and communicating with clients and members. Thus, this program helps in growing business and integrating efficiency in it in multiple ways.

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Quick Tips for Generating Leads from Twitter

Twitter is one of the biggest social media platforms and besides providing multiple benefits; it is used for generating leads. Lead generation is not difficult, one just need to follow some tips and tricks for this. There tips are mentioned below:

One should keep in mind that lead generation requires creativity and professionalism. For lead generation, hard work is not essential but what is essential is smart thinking. Yes, spending long hours on Twitter will be of no use. You need to decide a suitable time for lead generation. When it comes to professional, people often misinterpret that lead generation sounds boring. No, do not make your lead generation boring. It should have an attractive appeal. Try adding images and graphics to it but avoid using hash tags. It is due to the reason that you do not want people to click on the hash tags. Instead of hash tags, use links. However, there should be a single link for lead generation on which all focus should be made.

Another tip that should be kept in mind is that lead generation is not similar to tweets. For lead generation, you should produce content that is clear, precise, and catchy. Unlike tweets that has hash tags, lead generations are simple and do not use multiple links. Not only is this, but also considering the target market is imperative when generating leads. One should have good knowledge on the demographics of the target market. In the end, keeping an eye on the results is also necessary. Analyze the performance of your lead generation tweets. This will give you a better idea on generating similar leads for future. In short, Twitter is a viable platform for marketing and companies from across the globe are generating great leads through it.

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Is Your Website Ready for Huge Traffic Increase?

Increasing huge amount of traffic on the website is not an easy job and strategists have to work hard on this scenario so that they can achieve viable results in both the short and the long run. However, organizations should realize that launching new websites for huge traffic requires preparation which includes effective domain, web hosting and other important factors that can directly play a vital role in the performance of your respective website. One of the most important aspects in this scenario is that organizations should focus on choosing the right host. There are several cheap hosting services available that can tarnish the growth of organizations. Opting for a dedicated server might seem to be an expensive idea but this would benefit organizations that own an e-commerce website.

There are certain hosting organizations that initially offer different services and they claim that they can offer everything with these services. However, in reality these organizations cannot offer services for gigantic websites. In order to prevent miscommunication the terms and conditions should be crystal clear in order to get viable results in both the short and the long run.

In order to manage huge traffic individuals and business owners should strengthen up the support system so that they can easily manage the traffic. Besides maintaining strength of the server would be a viable option. Once the website is ready individuals should test their website so that they can upload content on the website. There are certain freelancers and organizations that can help them in this regard. These aspects would benefit the organization that can manage huge traffic in both the short and the long run.

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Building an Effective Social Media Template

In the current era, social media is considered to be a rising trend for several individuals, organizations and strategists around the world. The key to social media strategy template is to create an experience so that the customers can participate through this strategy with organizations. People in the current era are already bombarded with advertisements, promotions and junk mails on daily basis. There are several aspects of clutter that tarnish the attention of individuals so that they can react towards these aspects. However, there is an 8 step strategy that can benefit the social media templates in both the short and the long run. These strategies are described below:

1. Getting the support of management stakeholders can ensure a consistent tone so that it would spread a significant message through different media channels.
2. Setting your business target with respect to your target audience would be beneficial in both the short and the long run. All the networks should focus on business goals to generate maximum results.
3. Building your social media team that would focus on content, social media, SEO, SEM, live tweeting, trends, etc. would give a long term advantage.
4. Planning plays an important role in setting up the advantages ad this would focus on the return on investment so that the goals can be measured.
5. One of the best strategies is to select different social media channels so that organizations can attain the response of customers.
6. Individuals of the organization should focus on an entire social media management system so that the employees can manage several accounts in one place.
7. Responding to audience on daily basis and maintaining an active stance on different social media systems would generate viable results.
8. Organizations should monitor ROI and different measuring indicators to gauge the performance.


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What are the secrets of Entrepreneurial Success?

Entrepreneurial success is based on a number of factors. From motivation and determination to focus and keen observation, there are many secrets behind it, in this article; we will discuss these secrets in detail. Here you go:

-       Research

Entrepreneurs who are now running their successful businesses have done comprehensive research at their initial phase. Research is an important factor for success as it reveals many hidden facts and gives light to opportunities and threats.

-       Motivation

For achieving success in an entrepreneurial business, one should have abundance of motivation. People often watch motivational videos, attend seminars and get training for keeping themselves motivated. Without motivation, no one can face the hardships of the initial phase of career and dig out the opportunities available for him.

-       Consistency

When it comes to entrepreneurial success, consistency is the key. Consistent people never demotivate from failure but love to gain experience from it.

-       Socializing

Successful entrepreneurs are usually active in their social life. It is due to the reason that socializing gives them awareness about similar people and their work schedules. Besides this, socializing also helps in getting good exposure and understanding the target market.

-       Ability to face loss

Another great secret of entrepreneurial success is an ability to face loss. Successful entrepreneurs never turn back from hardships and they consider failure as their learning.

Thus, entrepreneurial success is not based on a single factor. It is an amalgamation of several factors. Every secret has its own importance and a person cannot become a successful entrepreneur, if he does not develop these skills in him. Besides this, it is imperative to read success stories of different renowned personalities of the world and gain motivation from them. People having these skills are likely to become successful entrepreneurs.

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What is Predictive Analytics?

The term “Predictive Analytics” refers to future predictions that are made based on current data. There are different tactics and methods to do these predictions such as artificial intelligence, data mining, modeling, and so on. Historical data also plays an imperative role in predictive analytics. With the rise in globalization and immense competition in the corporate world, companies are very keen in planning their future strategies and due to this reason; predictive analytics is widely used to minimize risk. Whether the plan is about investment, launching a new product, or bringing some innovation in the present product, predictive analytics play a helpful role in determining its outcome.

Today, both small and big scale organizations use this methodology to minimize their future risk. Both, structured as well as unstructured data is used for conducting predictive analytics. Structures data helps in determining the demographics of the target market such as their age, religion, gender, marital status, and so on. On the other hand, unstructured data is used to find social media activities, call center records, and much more. There are different methods to conduct predictive analytics and some companies hire professionals for this job. There are experts who conduct predictive analytics and perform everything from data collection to analytics. In the end, a report is prepared and then this report is submitted to the management. Results of the report are used in making future decisions. It has been observed that those firms that conduct predictive analytics are performing better in comparison to the ones that are taking future steps without any analysis.

On the other hand, companies are also making great return on investment in this way by minimizing risk and taking only those steps that seems reasonable through predictions. It is essential to use this technique in order to get favorable outcomes.

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SWIFT - The new programming language by Apple

Swift is a new programming language for developing apps across Apple’s platforms OSX and iOS in a fantastic way. Apple has announced it recently in its annual Worldwide Developers Conference (WWDC), held in June this year.

It has been almost around two decades Apple used Objective-C as its programming language of choice, and till now most of the apps on Apple devices have been built using it. But now Swift is looking to replace Objective-C as the main language for the future of Apple software development. According to Apple, their new programming language is superior to the predecessor, i.e. “Swift is Fast, Modern, Safe and Interactive”.

Swift is the result of the latest research on various modern languages, such as Objective-C, Rust, Haskell, Ruby, Python, C#, CLU, JavaScript, Go(Golang), and others, which makes it the first industrial-quality systems programming language that is as expressive and enjoyable as a scripting language.

Developers will be provided significant speed advantages by Swift. As an example, a complex object sort will run 3.9x faster than an implementation of the same algorithm in Python (a blazing fast scripting language). That is also faster than Objective-C, which is 2.8x faster than the Python version. In addition, using the incredibly high-performance LLVM compiler, Swift code is transformed into optimized native code, i.e. it supports Cocoa and CocoaTouch development (so both iOS and OS X development is possible).

Swift integrates with a new innovative development feature of Xcode, called ‘Playgrounds’, which makes writing Swift code incredibly interactive by instantly displaying the output of Swift code, i.e. type a line of code and the result appears immediately. This will allow developers to test code fragments without having to recompile an entire complex project.

A unique aspect of Swift is being its concise coding, i.e. you do not need to write much to get a lot done. For example, adding a single character can replace what used to be an entire line of code in Objective-C.

Apple has recently published a 500-page guide in the iBooks Store, for learning more about Swift. In addition, Swift is included in the Xcode 6 beta, which developers can download and get started now. Swift eliminates entire categories of common programming errors, which helps developers write much safer and more reliable code.

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How to publish articles on LinkedIn

In the current era of social media enhancement several social media websites helps individuals in both the short and the long run. LinkedIn is an important social media website for individuals so that they can portray their professional experience in a meaningful format. Publishing the articles on this format would help individuals to build their reputation and it would increase the exposure for your business or website. Management gives importance to the content posted on Tuesday and Monday.

The help center of LinkedIn says that publishing of content on their respective social media website is very simple. You can have the edit icon on your homepage through which you can edit the content. You can add any content to the writing tool and this would be published on your profile. Once you publish the content, it will be posted on your profile and it will be shared with your network. People can follow your posts and they can share it after viewing it. People can also follow the posts of other members without having a LinkedIn connection. People have appreciated this effort because they believe that through this platform it would be easier for individuals to express themselves.

In the current era where content management plays an important role in social media websites LinkedIn have opted for this prolific scenario, which would benefit the users in both the short and the long run. This would help the marketing goals of individuals and creates a long-term advantage for the people. The news feed algorithm of this platform is changing and companies are changing their content strategy to focus on this perspective. Building up your own blog and developing your own content would give you an edge over others. Through this strategy people would understand the importance of content on different other platforms too.

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Building a Career as a Freelance Writer

In today’s world, many people seek to become freelancers, but only a few follow through on their ideas. Most people just make weak effort and then go back to their routine jobs after failing. If you want to become successful you will have to make an effort. The thing is, even if you follow the right path you are not guaranteed huge amounts of money instantly, it may take some time to start earning a good income.

The first thing you have to decide is if you want to work full time as a freelancer or work part-time and also continue your current job. Initially, it is advisable to work part-time as a freelancer and when you have enough clients you can go into freelancing full-time.

One mistake a lot of people trying to be freelance writers make is that they think all writing jobs are same. This is far from the truth, there are different kinds of writing, like web content writing, academic writing and writing for magazines. So you have to choose what type of writing you want to do, don’t make the mistake of trying to do everything.

Writing samples are really important for people who want to get into freelance writing. Whenever you apply for jobs the first thing employers will ask for is writing samples. So if you don’t have any writing samples you need to make a writing portfolio before you applying for any freelance writing jobs.

The final thing you need to concentrate on is the rate you charge. So before making any bids you can survey the writing industry and check what the other writers are charging and then bid accordingly. You will have to take into account that you are a beginner, so clients may not be willing to pay you the same rate they are paying to experienced freelance writers.

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The network of LinkedIn can be beneficial for individuals if they maintain it in a proper manner. Individuals should try their level best to build up a formidable profile initially. It is important that people should focus on right kind of activities to yield right kind of results. There are five important strategies that would yield maximum results and grow up the network. These five strategies are:

1. Updating your status frequently and consistently would set up the tone for individuals. People who are more active on this platform get more visibility. Updating the status sharing comments and ideas would enhance the probability that people would follow you in this regard.
2. Building connections constantly would give an edge over other individuals. This would enhance your network and LinkedIn appreciates enhances the contacts of individuals.
3. Opting for strategic channel would benefit individuals in both the short and the long run. Several strategists believe that members usually open up their profile in afternoon. These aspects play a critical role in the development of a formidable profile.
4. Connecting with influential connections creates a long-term advantage. People can sense several opportunities with this scenario because through this aspect they can attain viable results.
5. Finally, joining targeted groups related your field would benefit you. This is a viable strategy because joining every other group would not benefit individuals. Targeted groups would focus on a specific frame of reference and they should focus on a particular field.

Conclusively, LinkedIn is a viable platform for building effective business relations and enhancing probability of attaining a viable job. Through this platform individuals can showcase their corporate achievements in a meaningful format. However, they should realize the fact that building connections is an important strategy which would benefit them.

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What are the benefits of Google Glass for consumers?

Google glass can benefit consumers in many ways, I have highlighted a few below.

Consumers can benefit from google glass in museum and city tours by getting audio descriptions and key facts about things they see. Moreover, consumers can also make videos or take pictures, hands-free and without having to miss out on the actual experience.

Construction workers, engineers and architects can also benefit from Google glass’s augmented reality. Instead of studying pictures or blueprints they can just use Google glass to see what the finished building should look like.

Consumers can also tour places without actually visiting them. This can be really helpful is someone wants to buy a house, they can see it using Google glass without having to actually visit it.

Google glass can also be used in extreme sports like abseiling, biking and skydiving. Google held a demonstration to show Google glass’s viability in such sports. Consumers can take photos and record videos while skydiving, or any other extreme sport, and instantly share them with their friends and family.

Google glass can also help consumers translate languages, they just need the text they want in the specified area and Google glass will translate it immediately.

One of the most useful feature of Google glass is its navigation feature, consumers just have to say “OK glass” and then ask for directions, the directions will then be displayed in front of their faces making it easy for them to follow.

Google glass also benefits consumers with disabilities. Google glass can be used to assist people who are deaf, blind or people with difficulties related to sensory awareness.

People who are blind can use Google glass to help them navigate through touch and voice, it will also tell them about their appointments, weather. Glass will read them their messages and will also them to send messages.

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