Today, many of us use the e-mail marketing and we are mostly
concerned for the click through rate. In this article, we will discuss some
ways to increase the click through rate of your e-mails. Here you go:
The first thing that should be kept in mind is to stop
spamming. Yes, people will start hating your brand if you keep them sending
e-mails for promotion and they are not even concerned with it. Thus, it is
essential to figure out who is concerned with your brand and who is not. Do
some research and find out the target market for which your brand is made.
Having a huge list of e-mail addresses and sending those e-mails will give you
nothing but it will affect negatively because people will start considering you
as spammers. Thus, send e-mails to only those who are actually interested in
your brand and who want to know latest updates from you.
In addition to this, another imperative thing is the
composition of the e-mail. If the subject looks dull and boring, nobody will
bother to open it. Add some creativity in it and try to stand out of the crowd.
Besides this, try to add videos and images to your e-mail. If possible, add
some humor as well. Once people know that your e-mails are different and
interesting, they will not think before clicking your next e-mail. Besides
this, considering the time of e-mailing is also imperative. If your target
market is in some other country, keep their time zone in mind. Select the time
at which most of the people are not using their laptops. You need to be
consistent in following the afore-mentioned tips. If creative and catchy
e-mails are sent to the right target market and the right time, you will
definitely increase the e-mail click through rate.
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