When it comes to search engine optimization, quality content
plays a very important role in it. After the Penguin and Panda updates, SEO
experts should make their prime focus on submitting quality content. In this
article, we will see why content should be of high quality. Here you go:
High quality content is the one that provides information to
the readers and that is based on true research. In such content, there is no
grammatical mistake and no typo errors. Readers actually gain knowledge after
reading this content. If the content is of good quality, readers will share it
on different social media platforms and in this way, one can increase traffic.
Not only is this, but it will portray a good image of the brand as well. In
addition to this, search engine only give a high rank to a website if content
is of good quality. History shows that those websites that have low quality
content were penalized and the business faced great loss.
In addition to this, good quality content helps in
developing long term relationship with the customers. This in turn increases
visitors and these visitors become customers. According to the new guidelines
of Google, websites should now focus on providing informative content to the
readers rather than just focusing on stuffing the content with keywords. Thus,
on one hand, it helps in fulfilling the requirements of Google and on the other
hand, it helps in maintaining good relationship with the readers. Readers also wait for new articles from the
brands that have good image in the past. Besides this, people also share their
content and thus they get good exposure in social media and in many other
platforms. Every SEO expert should now focus on quality rather than quantity.
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