What is White Paper?

 A white paper as implied by the name is an authoritative report that helps the readers to understand the issue, solve a problem or a make a certain decision. It is an informational document that focuses on a certain product, solution or service. White papers are utilized by organizations and they are considered as marketing documents through which potential customers are persuaded to try the brand. Customers can learn about their respective product through these informative papers. Individuals can understand the product, service, technology or methodology through these papers. They are documents that can be utilized by an organization as a document that acts as a marketing paper and it cannot be treated as a user manual.

There are three white papers namely backgrounders which explain the technical features of a certain offering; numbered lists which focuses on tips on a certain offer and finally problem/solution papers which introduce an improve solution of a business problem.

Certain government officials at times also opt for white papers so that they can clarify a certain issue. These white papers benefit an organization and certain agencies in both the short and the long run. That is why individuals and organization focus a lot in developing these white papers. 

 Marketing based organization focuses on these papers so that they can identify a certain issues and highlight the authors understanding about a particular issue. Gigantic organizations and multinational corporations focus on these papers to enhance the sales of their respective organizations. They evaluate a certain product and the writers write respective papers on that particular paper. It is also possible that on a certain issue or perspective people can write several papers solely to enhance their sales. The core objective is the key implementation and policy evaluation when individuals are writing these papers.

A very good resource on this topic can be found at http://www.ideabrightmarketing.com/how-to-create-white-papers-that-sell/ 

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How to do content marketing?

With the emergence of online shopping, brands are rushing towards making a unique position in an online arena. In this scenario, the need of content marketing is popping up with each passing day. People acquire different tricks and tactics for this. In this article, we will discuss a simple methodology of content marketing. Here you go:

According to the recent trends, brands are maintaining their blogs and using social media as a wonderful platform for content marketing. However, writing content is not a big deal; the main thing is to create an attractive appeal in it. One should add such elements in the content that can compel the readers to click on the link. It can only happen if you give something informative to the readers. Besides this, make sure that it is related to current news or anything that you think will grab your target market easily. Apart from it, keep in mind that people will not bother to spend their five to ten minutes on something that looks boring and dull. Yes, add some liveliness and graphics in your content. Related images and short videos can do a wonderful job for you.

Once you have maintained your content in tiptop position, the next step is to invite readers. Use social media, article directories and forums related to your brand for this purpose. The more you interact with people, the better it will be. Do not forget to give a link of your blog post with each status update. Let your target audience know about the upcoming posts and use a friendly tone to converse. Besides this, be active in responding to comments and make sure to give individual attention to readers.

Amalgamation of the afore-mentioned steps will definitely give positive outcomes and drive a huge traffic towards your website.

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How to Make your How-To Content More Useful

 Nowadays, people are increasingly referring to the internet for finding solutions to all their problems. Their problems could range from how to deal with a naughty child to how to get rid of acne. The internet has proved itself as a terrific way of sharing information from all parts of the world. People want to stay connected, as they understand that the advantages of being online outweigh the disadvantages.

However, with tremendous information now being uploaded every single day on the internet, it becomes difficult to distinguish your data from the rest. Your website might not be as attractive as other websites, even though the content might be good, and therefore customers move to other pages to gather all the information that they need. For solving this problem, there are a few steps that can be taken.

Most importantly, your content needs to be relevant and to the point. People don’t like advice in a beat around the bush manner. You should have a thorough understanding of what is being asked for, and you should ensure the validity and reliability of the data. Even a single mistake in this regard could permanently damage the reputation of your website. Your information should be verifiable, so that customers have increased confidence in following your suggestions. Next, it’s always a good idea to add some visuals. Too much text on one screen is not likely to motivate many readers to further read on. Therefore, a few pictures are likely to help to your cause. Last but not the least, it is important that your information is provided and presented in a systematic manner rather than a haphazard one. Customers like to be guided step by step, and your information should not be jumping from one argument to another. These are some of the few ways that can be used for making your content more helpful and attractive.

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How to Simplify Email Marketing

Email marketing is one of the fastest growing methods being employed by corporations all over the world to get their message across to their customers. The reason being that email marketing is comparatively cheaper as compared to other means of communication such as print media, advertising, and newspaper articles, and even that it can easily cover a wide range of the target population. However, alongside its many advantages, there are certain disadvantages too. This is not a personalized approach, which makes customers feel alienated as the same email is being sent to possible a 1000 other customers. Moreover, the response rate with such a medium is also very low as customers are hardly pressed to click the link to open an email as there is no direct interaction.

However, it can be ascertained that the advantages far outweigh the disadvantages, and therefore companies are likely to use this instrument heavily in the near future. Now the question arises, how can this be improved? For starters, companies would have to simplify their emails. Most emails being sent out nowadays have an incredible amount of information in them that are of no use to the customer. While there are also some emails where too many facts and figures and other techniques have been employed to confuse the customer and coerce them into buying the product. These techniques might work in the short run, but they cannot possibly survive in the long run.

Companies should send information to customers that are only relevant to their particular locality, area, or community. This brings personalized touches to your message as well. Moreover, make the subject attractive. This would tempt the customer into opening your email. Last but not the least, present your ideas clearly and without distortion. Customers do not like being cheated on, and your company could fast go down the drain if such a thing happens.

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The Emergence of Social Listening

Social Listening means keeping updated regarding various brands and organizations through information on the internet for instance not only social networking websites but also blogs and online newspapers. This gradual shift has emerged due to a number of reasons which will be presented below.

Customers are becoming increasingly choosy regarding what products they will purchase. They consider their purchases to be more of a representation of themselves, and therefore, they are likely to avoid offerings of companies that take actions against their beliefs and values. Customers want to be able to defend their purchase, and for that to happen, they have to have a certain trust level with the company. This propels them to know more about the organization they will be doing business with, and as they are likely to be associated with it. Good reviews regarding a company’s products leads to more customers coming into the fray, while any adverse publicity is likely to discourage them from associating with the brand.

With the advent of globalization, almost the same products are being offered by every other supplier at rock-bottom prices. Customers are not really hesitant anymore in shifting from one brand to another, which implies that an American citizen is not likely to have issues with buying a North Korean phone if the phone satisfies his or her needs and requirements. They want to have what’s best for them, and they will go ahead and buy it. They do not want to be disappointed regarding their purchase, so now more and more customers are increasingly looking over the internet or in other words, social listening, before making any significant purchases. Every good marketer understands that the best form of motivation is generated through the reviews of other people. If companies are to succeed, they will have to incorporate such changes into their infrastructure.

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Why is Facebook acquiring its competitors? First Instagram, then Whatsapp, now Oculus

The strategy adopted by Facebook to acquire its competitors such as Instagram, WhatsApp and Oculus represents the fact that it is trying to eliminate competition in the social networking industry. Even though it cannot be said whether Facebook would be successful in buying out all of its major competitors such as twitter in order to operate as a monopoly, however, its past actions regarding the acquisition of social networks clearly states its future intentions.

So it is basically quite obvious as to why Facebook wants to acquire all these social networks. Instagram, which has gained quite some popularity in the past few years, for the exchange of pictures, posed a great threat to Facebook, which along with its other functions, was serving as the largest site for the sharing of information and photos. So there goes Facebook acquiring it and minimizing its threat. Then, it was WhatsApp, which again was growing so extensively that it was forced to be sold to Facebook for quite a heavy amount. And now Oculus, which is a technology company that makes Oculus Rift headset, was recently sold off to Facebook.

The basic strategy is to eliminate as much competition as they can and simultaneously gaining the maximum market share of social users through the various platforms such as WhatsApp or Instagram. Where at once Facebook was only providing a social network to share information and photos, now it has expanded itself to provide the service of WhatsApp which serves only as a communication network.

The greater the size of the company, the greater power it poses to its competitors. Whether it is about the benefits of economies of scale or economies of scope, a larger company size does make you strong in the market and serve as a threat to the existing competitors. And lastly Facebook acquires its competitors because it can, it has the power to and so by utilizing that power and dominance it is expanding its market base.

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Some of the Best Free Apps You Cannot Avoid

Undeniably, with the invention of the smart phones, people lead much easier lives than they would have imagined a decade back. There is an application, tailored to fulfill almost every other need of an individual, and that too free of cost. Listing them would mean a never-ending list. However, here are some of the best applications that are available for free:

• Facebook: No matter what device you use, Facebook is available. Thanks to the developers, users can get in touch within no time. With over 100 million downloads across the world, users stay connected to their social circles at all times
•  Whatsapp: Arguably the best messenger presented for free, on all platforms. While connected to internet/WiFi, it allows instant messaging, sharing media, voice notes, locations, and what not. Whatsapp is known to have over 500 million users on an average each month.
• Kindle: When it comes to e-books, Kindle, developed by Amazon, leads the way. It allows users to get access to over a million books, on their tablets/phones. Users can download, and surf through books, publications, newspapers, and other reading material.
• IMDb: The internet movie database is widely regarded as the hottest, and the most reliable source of movie, serials. It includes movies, serials, shows listed according to their casts, genres and a lot more. In addition, it also allows users to rate movies/shows.
• Sygic: Developed in over 30 languages, for several countries, and working free of cost without even connecting to the internet, Sygic is a must for everyone. Working making use of solely the GPS, Sygic offers a user-friendly interface, finds out the shortest routes, runs smooth on all platforms, and does not suck up a lot of memory.
• Evernote: named as one of the 10 must-have apps by New York Times, Evernote helps users remember everything, be those voice notes, pictures, a to-do list, reminders, or anything else. Apart from that, users can also sync all their notes to their laptops, or any other devices that they use.

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How to Personalize Emails

Emails are increasingly becoming a great way of reaching a vast number of customers at a relatively few cost. The emails can be sent to an infinite number of users, and helps the organization keeps its customers updated regarding its latest products and offerings through their newsletters. However, this is not the age where mass production will lead your company to success. This is an age where customers want personalized service. They want to feel valued, and special. There are other competitors in the market that can offer the same product at similar or even a lower cost. So the question is how can companies personalize emails to make them more appealing to customers?

First and foremost, as you will read in any interpersonal skills development handbook, getting the person’s name right is a major achievement. You should make sure that you have particular software that automatically enters the name provided by the user when they first visited the site to subscribe to your newsletter. It makes them feel valued, and the software is not likely to cost you a fortune in contrast to the level of customer satisfaction you will develop.

Moreover, customers are not interested in happenings too far away from their sphere of influence. You could try stratifying your customer base and whereas earlier you were creating one particular email for all your customers, you could now create 4-5 customized emails for different segments of your customer base, based on geographic locality or other measures. This would ensure that your customers are informed regarding deals that are available in their area and are relevant to their tastes.

These two examples are only a few ways of the many things that can be done to personalize your emails. The ultimate goal is satisfying your customers. 

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What's the best platform for starting a career as an article writer?

If you are passionate about content writing and are planning to build a career in it, then the main thing that will get you across is your experience. Now, it is quite understandable that if you are a beginner, you hardly have any experience for professional writing. So there is only one way to build experience and that is – START.

First of all if you are part of a school or college make sure you join the literary club and write for the annual magazines that are part of almost every institution. This will give you the confidence as well as feedback regarding your writing. Moving on, the most appropriate and suitable platform for you to begin your career as a content writer is to start freelancing. Yes, it may sound too professional and exhaustive but that is the best way to get into this field and expose yourself to the different kinds of writing along with the extensive subjects that you can write on. Initially, try as much as possible to write articles for different fields because this will help you to expand your horizons and will enable you to write regarding any field.

However, an important question here is where to get access to freelancing firms in order to begin your writing. You will have to search online on websites where such aopportunities are published such as OLX, Gumtree, freelancer etc. Also try the newspapers or ask a friend or colleague who already does this work. Make sure to have a well written sample ready to create an expression on your employer.

Once you begin freelancing, you can expand your arena through many ways for example, creating your own blogging website, and publishing your articles there. Gradually, try to get hold of larger content writing companies in order to build your experience and expand your exposure. Also, keep applying to newspapers or famous websites, since that will give you a totally different and professional exposure and experience.

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How to write a a good essay?

In order to get your message across effectively, utilize these tips and techniques, which will enhance your writing skills and help your reader gain insight into what your main idea of the essay is.

For effective writing you do not only need to make sure that your content is purposeful, reliable, relevant and accurate but also guarantee that it arouses your reader’s interest. Furthermore, apart from quality content you also need to make sure that you make proper use of grammar, vocabulary and an appropriate writing style. The writing style that you choose is much dependent upon whether the purpose of your essay is to persuade, inform or remind your reader something. Here are a few steps that will assist you in mastering your writing skills in order to make a good impression on the reader.

First of all, you need to plan your essay. This is the most essential part of your writing process since it largely determines what your essay is going to look like. So take time on planning your essay, make use of the thesaurus and list down the main idea that you want to promote through that essay. Once you decide on your main idea, start listing key points that you will be making use of to get your message across. Brainstorm as much as you can.

Then, produce it into concise sentences in order to avoid errors and grammatical mistakes. Also try to incorporate in a very brief manner, quotations, examples or news which could enrich your essay. After producing the first part of your essay, you have to then complete it, which includes checking and final editing of in order to make it more presentable.

One important tip to remember is that you should not make your essay too wordy as to bore your audience, or too concise as to leave the reader frustrated. Also remember that good writers are good readers so read extensively to master your writing!

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How to use Facebook for your business?

As social media becomes an integral part of our lives, today, entrepreneurs and marketers see it as a platform with immense potential and turn towards it as a way to communicate with their customers in real time. By joining such channels, companies open the gateways to two-way communication, which results in interaction at a more personal level as compared to traditional forms of advertising.

Regardless of the size of the company, it is essential that a business has a presence of Facebook. This social media platform can benefit the business in various ways such as generating online sales, allowing an open dialogue between the customer and the organization as well as generating a fan following. Analytics on the page, give you a better understanding of your target audience and marketing techniques.

Your Facebook page is a reflection of your company and you can connect with your audience using any hand-held device as Facebook is available to anyone with an internet connection.

Once you’ve set up your page, the next step is to introduce yourself to the right customers. To generate an initial audience, invite your friends, existing customers and business contacts to like your page and share content.

By experimenting and regularly updating your page, you can attract a larger audience. Make sure that you are responsive, consistent and authentic in your sales promotion techniques.

Facebook also provides you with a service i.e. Facebook ads where it will advertise your page to the right consumers for a small fee. Other services include being given the option of creating your own advertisement or narrowing down your target audience by defining traits so as to be able to use your resources in the most efficient way.

Through using Facebook insights, you can keep an eye on trends and customers who actively respond to your posts. Surveys created on the website can help you can gain consumer insight which will help you better cater your target audience.

Businesses can no longer survive without a presence on social media. Facebook will provide you with the platform your organization needs to reach those people who matter most to your business.

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Is IT Outsourcing a Failing Concept?

If you look over the past few decades or so, you would see an increasing number of Western businesses moving their IT departments abroad, whether to India, Pakistan, or other underdeveloped nations. There came a time when India became recognized as the hub for software development, as labor was relatively cheap as compared to what businesses would have to spend in the United States. However, all that has changed now.

Many software developers who were previously working for foreign workers have decided to start up software producing houses of their own. And they are doing quite well. They don’t want the bulk of the profits to be transferred abroad when they deserve a higher share of it. Even IT outsourcing, companies initially were only seeking to cut down costs by outsourcing it. But then there are disadvantages associated to this as well. The 3^rd party is not likely to live up to the promises you have made t your customers, completely failing the concept of Integrated Marketing Communication. Moreover, security is becoming a major issue. Employers are no longer comfortable with sharing company information with 3^rd parties, irrespective of binding agreements that hinder the 3^rd party to disclose information. This has led to companies creating IT departments of their own. They are concerned with the risks associated with IT outsourcing, and they are right to do so.

However, this entire procedure is likely to move gradually. Not many firms or businesses are well equipped to manage entire IT operations on their own, be it a lack of resources or a lack of capital. This is one major reason why they have to increasingly outsource major sections of their entire operation. Moreover, the emergence of an increasing number of outsourcing organizations clearly indicated that the concept is yet to fail.

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Facebook and Freelancing-Be Careful What You Post

Facebook and Freelancing are increasingly becoming fantastic ways of getting your message across to a wide variety of people. It doesn’t cost you anything, and you can share your views with a wider audience. Facebook and Freelancing in a way provides you with great power to change the opinions of people. However, as it is often said, “With great power comes great responsibility”.

There are a vast number of people out there who are going to believe whatever you say, while there will also be some you will criticize and complain at every point of your argument. You have to deal with both types of customers, or in other words, you will have to strike a balance between the two. How can that be done? Well your argument should be based on solid and verifiable facts that can be checked and counter checked again and again. This would add credibility to your article or post, and therefore neither will you be misguiding people, nor will you be unable to defend whatever you have written.

Your articles and posts should not also be derogatory, as with the advent of technology, articles being typed in Asia or South America are being read all over the world. You would have to ensure that no such language or remarks are included that specifically victimize a certain group or individual. Not taking into consideration such aspects might even lead to serious consequences that you can’t even imagine. Governments of most countries have not even hesitated before blocking sites such as Twitter or YouTube.

The goal of this article is only to suggest that one should take a rather pragmatic approach in posting something on the internet. It’s true that financially the costs of posting something are negligible, but the other effects it might have could be disastrous.

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Ways to get more Facebook Likes

Facebook has completely revolutionized the way most companies do business today. Customers do not purchase a product until they see that the product is trusted by other customers. They visit the Facebook pages of products before making purchases, so that they can be satisfied that they are spending their money well. This becomes especially important for suppliers to then establish the credibility of their online pages, so that they build rapport with the customer and the product is sold off the shelf. This article focuses on a number of ways which can be used for generating more Facebook likes.

For a page to have likes, it needs to be visible and active in the first place. You need to ensure that your page is constantly buzzing with updates regarding the latest products, services, and reviews. You will have to keep your customers informed, and like it is well known, a satisfied customer brings you plenty of more customers. And that applies to Facebook pages as well. People want to share important and valuable stuff with their families and loved ones, and they are not likely to hesitate before sharing with them a page that informs them of the latest deals and offerings.

Customers like to be treated as human beings. If a user posts something on your page, be sure to reply positively to his or her statement. Showing that you care about your customers will automatically lead to your customers liking your product or service to the extent that they might even ignore minor faults that might occur.  Therefore, be pleasant and polite in all your dealings with your customers. Keep them updated, and don’t make them promises which you can’t keep. Your company evangelists are likely to help you get your message across. 

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How to use Twitter for your Business

As social media becomes an integral part of our lives, today, entrepreneurs and marketers see it as a platform with immense potential and turn towards it as a way to communicate with their customers in real time and reach the masses through a tweet, post or share at a time.

Setting up a profile on Twitter is relatively easy (and free), requiring a few simple steps and once this done, you have the world at your desktop. However, amongst the millions on twitter, the objective is to reach and then attract your target customers but the question remains that how would a business go about doing this?

Your profile should be reflection of your business, choose an appropriate username and have an attractive bio. Your visual and background images should also be relevant to your brand.

The most important thing is to make sure that your tweets are informative, relevant, conversational and catchy, bearing in mind that all this has to be within 140 characters or less. The character limit is present so that your target audience can access your tweets anywhere, even, via text messages.

Make sure that you tweet often as this will ensure that your company is at the top-of-mind of your target audience. It would be best to tweet three to five times a day, depending on your business purpose and its objectives.

Follow those accounts that spark your interest as that is a great way to interact and inspire ideas and be sure to engage others in conversations to easy a flow of communication and keep up with trends. It will also give you and idea about what your competitors are up to and where do you stand with your potential customers.

It is also possible to pay to promote your business on twitter through promoted accounts, promoted ads, promoted trends, etc.

In recent times, communication is the key to the success for any business be it a small or large and in order to grow, it must have presence on social media.

How to Optimize Emails for Mobile

With the advent of businesses growing globally all over the world assisted by information technology, customers are increasingly opting to get the latest products at the most affordable prices. They want the complete range of products at their doorstep without the hassles of visiting the shops and waiting in long lines. Moreover, with the introduction of mobile marketing customers want access to their favorite brands through their Smart phones. This has led to suppliers finding new alternatives of making their products available to customers.

However, with the rate of mobile penetration growing in most countries, the level of mobile traffic growing on most websites is rapidly increasing. It is important that suppliers effectively manage their mobile websites so that customers do not get stuck at websites and get disillusioned with the brand. Suppliers want to satisfy their customers, so that they continue doing business with them. A perfect way of reaching a wide array of customers is to email them. However, customers have a wide variety of reading material to choose from. Therefore, it becomes compulsory that suppliers optimize their emails to ensure that they seem attractive to the customers.

Emails should not be extensively lengthy, as not many customers are willing to spend more than a few precious moments reading emails. Therefore, emails should be directed at the message that has to be sent without involving unnecessary information. Moreover, it should also be remembered that not all mobile devices support all formats such as HTML. Therefore, you should provide links to customers that allow them to run the email that works best with their operating system.

The suppliers should incorporate these changes into their emails. Else wise, customers will get tired of receiving emails that are not designed for them. These are some of the ways companies can optimize emails for mobile devices.

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How to use LinkedIn for your business

The right talent pool is essential to the success of any business, be it a big or small but getting the right person for the job is not always easy. LinkedIn is a social media platform where one sets up an online profile, listing down their educational back ground, work experience and skills and share their interests. It allows for a potential employer to seek you out or vice versa and apply to your employer of choice. 

However, LinkedIn does not just favor the potential employees but it can also be used by businesses to promote them selves and here’s how: Word of mouth and endorsements made online help in gaining new customers. A happy customer is your ticket to a new one. Increase your customer base by asking your current customers to write recommendations that you can publish on your profile to be broadcasted to your LinkedIn network. 

To survive, keeping in touch is the key and LinkedIn allows you to remain at the top of mind of your customers through the business intent and the fact that there aren’t a lot of status updates cluttering your connection’s feeds. Through this website, it is possible to build your industry network through industry associations which you can find in the Groups directory. Because this is a platform where you connect with people on a professional level, tap into the wisdom of the more experienced individuals and ask for advice on challenging matters to easily overcome the hurdles of running a business. 

Blogs and twitter accounts can be synced with your LinkedIn profile thus, giving you a chance to promote your presence on various social media platforms on to your LinkedIn connections. With over 150,000 company profiles, it is a great way to keep an eye over your competition as these pages contain important information as recent hires, company statistics etc. This will give you an insight into your competition, giving you an opportunity to stay one step ahead. LinkedIn allows a business to not only grow in terms of capturing a market but also from within by attracting the right talent pool, ensuring success all around.

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Why is good content important for Internet Traffic

There are three distinct elements that make up a webpage, the layout, the content, and the hosting. An uplifting page, best of the fonts, everything one thought was needed, yet not enough internet traffic? One fails to understand why. Frequently, more emphasis is paid to the visual fillings on a page, and less to what the people would actually be reading. 

The problem lies in the fact that most people think ‘TRAFFIC’ is the most important part. This is when the experts guide you right. Once a person categorizes the audience, the real problem begins for most - the right content. Getting truckloads of traffic on your webpage means offering people what they want, be a music blog, or a business problem-solving page. Once a person gets the right set of words, generating traffic would not take long. 

A webpage filled with good content and keywords also help generate more traffic from a search engine. However, it is important to note that a page utterly filled to the neck with words is somewhat untidy and causes annoyance among readers at times. And well, content is the real reason why one starts a webpage, it is that simple. If the content is not up to the expected level, it would only offer reasons for not coming back to the page. It could be more than just words - podcasts and vlogs are a modern day trend to attract people. At the same time, being relevant is very important. 

Blogs/Web-content starts to drift off the actual topic, hence unnecessary words swamping the entire page. If it is appealing, amusing, and attractive, one could even come across the content on social websites. The more it is shared, the more it pops up on search engines. However, easier in theory; this could also be a significantly unformulated task for many people. To sum it up, good content is eventually what maybe called good networking.  

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