How to use LinkedIn for your business

The right talent pool is essential to the success of any business, be it a big or small but getting the right person for the job is not always easy. LinkedIn is a social media platform where one sets up an online profile, listing down their educational back ground, work experience and skills and share their interests. It allows for a potential employer to seek you out or vice versa and apply to your employer of choice. 

However, LinkedIn does not just favor the potential employees but it can also be used by businesses to promote them selves and here’s how: Word of mouth and endorsements made online help in gaining new customers. A happy customer is your ticket to a new one. Increase your customer base by asking your current customers to write recommendations that you can publish on your profile to be broadcasted to your LinkedIn network. 

To survive, keeping in touch is the key and LinkedIn allows you to remain at the top of mind of your customers through the business intent and the fact that there aren’t a lot of status updates cluttering your connection’s feeds. Through this website, it is possible to build your industry network through industry associations which you can find in the Groups directory. Because this is a platform where you connect with people on a professional level, tap into the wisdom of the more experienced individuals and ask for advice on challenging matters to easily overcome the hurdles of running a business. 

Blogs and twitter accounts can be synced with your LinkedIn profile thus, giving you a chance to promote your presence on various social media platforms on to your LinkedIn connections. With over 150,000 company profiles, it is a great way to keep an eye over your competition as these pages contain important information as recent hires, company statistics etc. This will give you an insight into your competition, giving you an opportunity to stay one step ahead. LinkedIn allows a business to not only grow in terms of capturing a market but also from within by attracting the right talent pool, ensuring success all around.

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