What is White Paper?

 A white paper as implied by the name is an authoritative report that helps the readers to understand the issue, solve a problem or a make a certain decision. It is an informational document that focuses on a certain product, solution or service. White papers are utilized by organizations and they are considered as marketing documents through which potential customers are persuaded to try the brand. Customers can learn about their respective product through these informative papers. Individuals can understand the product, service, technology or methodology through these papers. They are documents that can be utilized by an organization as a document that acts as a marketing paper and it cannot be treated as a user manual.

There are three white papers namely backgrounders which explain the technical features of a certain offering; numbered lists which focuses on tips on a certain offer and finally problem/solution papers which introduce an improve solution of a business problem.

Certain government officials at times also opt for white papers so that they can clarify a certain issue. These white papers benefit an organization and certain agencies in both the short and the long run. That is why individuals and organization focus a lot in developing these white papers. 

 Marketing based organization focuses on these papers so that they can identify a certain issues and highlight the authors understanding about a particular issue. Gigantic organizations and multinational corporations focus on these papers to enhance the sales of their respective organizations. They evaluate a certain product and the writers write respective papers on that particular paper. It is also possible that on a certain issue or perspective people can write several papers solely to enhance their sales. The core objective is the key implementation and policy evaluation when individuals are writing these papers.

A very good resource on this topic can be found at http://www.ideabrightmarketing.com/how-to-create-white-papers-that-sell/ 

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