Using a heat map for your website has a lot of benefits, I
have highlighted a few below:
Track user clicks
Heat map tracks where the users are clicking on your
website. This can be really helpful to know what part of your website is
getting the most clicks so you can further enhance your website by enhancing
the area that is getting more clicks and removing the thing that are not
getting any attention.
Shows what area visitors do not care about
Using a heat map will show you what area is not getting any
attention. This is greatly helpful is optimizing the website by removing the
areas the people do not care about. For example, there are a lot of websites
that have huge amounts of text and pictures that people don’t care about, they
can use a heat map to trim down their websites.
Drawing attention to the right areas
You can draw attention of the visitors on your website to
the areas you want. For example, if you want to introduce something new on your
website you can use the heat map to check what the best place to place it will
be. Heat map can be used to check what areas people are drawn to, this is
particularly helpful if you want to place sign up buttons or to place products
where they will notice them the most.
Arrange the navigation on your website
You can check what page your visitors are clicking the most,
if it is not the page you want people to click the most you can change the
location of the buttons. The heat map will tell you what the optimal place for
placing the links is.
To check your text
You can check if the text written on your website is holding
the attention of visitors or not.
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