After Penguin and Panda, Hummingbird came with a drastic
change in the Google search. Hummingbird brought a number of changes in search
engine optimization and now it has changed the selection of keywords and
content production as well. Hummingbird is based on long phrase search rather
than focusing on separate phrases. It is due to the reason that people now use
long phrases for their search so that they can get accurate results in short
time. Google used to focus on some keywords and supply content related to those
keywords. With the advent of Hummingbird, this trend has changed and now Google
is focusing on the entire phrase. It actually searches for the answer of that
phrase and then supplies content that has relevant answer. In this way,
researchers get the relevant content with fewer efforts and in short span of
time.
Now, search engine optimization experts are using long tail
keywords so that internet crawlers can pick the website easily. Besides this,
content writers are focusing on writing the relevant content as Google is only
picking the websites that provides quality content. Due to these changes in an
online world, people are finding it easier to search whatever they want. Now,
users are writing the entire question in the Google search box rather than
writing some keywords and then searching the relevant content. This process is
automated through Hummingbird. Some SEO experts are also using a blend of short
and long tail keywords. Whether we are using the long phrases as keywords or
the single keyword, it should be kept in mind that the density should not
exceed the mentioned limit. It is better to place the long phrase in the last
paragraph of an article. Thus, Google has bought more ease for researchers with
the arrival of Hummingbird.
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